What does Jay-Z’s Twitter #TIDALforALL reference mean?
The reference is promoting Jay-Z’s new streaming service. Competition for Spotify and Apple?
Musicians including Kanye West, Rihanna and Beyoncé have turned their Twitter profiles blue to promote Tidal, the streaming music service recently acquired by Jay Z.
Madonna, Nicki Minaj, Deadmau5 and Jay Z himself are among the other artists taking part in the campaign, which comes hours before the rapper is due to announce his plans for Tidal at a press conference.
The musicians have replaced their Twitter profile pictures and header images with blank blue images – actually turquoise, if we’re being picky – in the kind of coordinated campaign that’s more often used for charitable purposes.
Tidal’s key selling point so far has been its “lossless” quality streams, for which the company charges a monthly subscription of £19.99 – double its rivals. It is available in 31 countries, with six more to follow by the end of June.
Tidal’s website has been counting down to a press conference due to take place at 10pm BST today (Monday 30 March) at which Jay Z is expected to announce his plans for the service.
Some of those plans have leaked already, with a report earlier in March by entertainment site Showbiz 411 that he had convened a summit of music stars – Madonna, Kanye West, Daft Punk, Nicki Minaj, Coldplay’s Chris Martin, Jack White, Beyoncé and Rihanna included – to outline his ambitions.
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