Who is @ShawnMendez? @Vine

Question

Who is Shawn Mendez?

Answer

A clean-cut 11th grader from Pickering, Ontario, whose16, whose torrent of Vine videos began in 2013 and includes hundreds of micro-covers of songs by Ed Sheeran, Beyoncé, Sam Smith and others. His debut album, “Handwritten” (Island), opened at No. 1 on the Billboard chart, beating out the “Furious 7” soundtrack and new releases by Reba McEntire and Tyler, the Creator.

In the process, Mr. Mendes has come to symbolize the rapid changes in how new artists are bubbling up through the Internet and social media, and how the music business assimilates them. Over the last decade, the platform of choice for new acts has gone from MySpace to YouTube to apps like Vine and Instagram — where the audience includes not only young fans but also established stars and talent agents on the prowl.

Source: http://www.nytimes.com/2015/04/25/arts/music/a-rapid-rise-for-shawn-mendes-in-tune-with-social-media.html?_r=0

Why did this come up

New York Times article